Fuzzy Lookup

How is it possible to get the Unmatched records on the error path of lookup so that they may be passed to a fuzzy lookup. I'm trying to duplicate the 1st example on the Data Cleansing Webcast.

All I'm getting is a null on the title out of the lookup component.

TIA,
GUYCheck out method 2: http://www.sqlis.com/default.aspx?311|||Can you post a link to the SSIS data cleansing webcast?

|||Here you go.. http://msdn.microsoft.com/msdntv/episode.aspx?xml=episodes/en/20050512SQLServerDF/manifest.xml